The article reflects on lessons learned from 14 years at Google, criticizing the company's user experience, internal culture, and the disconnect between engineers and user feedback, while also discussing broader industry trends affecting UX quality.
Apple's iconic 1984 Macintosh commercial marked a shift in prioritizing user experience, leading to the study of human-computer interaction. The field of user experience (UX) has grown significantly, with experts emphasizing the importance of understanding people and their interactions with technology. As the demand for UX professionals expands into artificial intelligence (AI) and human-AI interaction, the field is becoming increasingly popular, but also competitive, with the need for individuals who possess a blend of technical and soft skills.
The article explores the evolution of scrolling as a dominant metaphor for navigating digital space, from the early days of desktop computers to the rise of smartphones. It discusses how the shift to smaller screens altered our sense of movement and freedom within digital content, reducing the act of "surfing" to tapping on a tiny rectangle. The infinite scroll, enabled by social media algorithms, has become a central element of our digital lives, reinforcing the addictive and extractive nature of the online attention economy. The article also highlights the historical significance of scrolls as the first form of portable, editable media and their continued use in art and literature.