Samsung is holding a virtual Unpacked event on September 4th, just before Apple's iPhone event and the start of IFA in Berlin, sparking speculation about new product announcements, possibly including a foldable device, though details remain under wraps.
Samsung has announced its summer Unpacked event for July 9th, where it is expected to unveil a new foldable Ultra phone, possibly thinner and more advanced, with pre-order incentives like a $50 credit. The event will be streamed on Samsung's YouTube channel from Brooklyn.
Samsung briefly took over the iconic Sphere in Las Vegas to promote the upcoming Galaxy S24 series at Unpacked, teaming up with Marvel Studios' “What If..?” Season 2 for the promotion. The company is introducing AI experiences on mobile like never before and has launched a reservation program for the Galaxy S24, which is set to feature AI tools such as AI Live Translate Call and Browsing Assist AI. The next Unpacked event will take place on January 17 in San Jose, California, and the new flagship is expected to feature hardware upgrades and a similar design to the Galaxy S23.
Samsung is set to hold its summer Unpacked event on July 26th, where it is expected to unveil new Galaxy Z foldable phones, smartwatches, and tablets. The Galaxy Z Flip 5 and Galaxy Z Fold 5 are anticipated to be the main attractions, featuring larger external displays, sleeker profiles, and improved performance. The Galaxy Watch 6 is rumored to make an appearance with a physical rotating bezel and fitness-oriented software upgrades. Additionally, the Galaxy Tab S9 is expected to be showcased, offering functional improvements such as an AMOLED screen and IP67 dust and water resistance. There may also be surprises, including mixed reality hardware and a possible Galaxy Tab S8 FE.
Samsung's upcoming Unpacked event on July 26 will showcase the company's latest foldable smartphones, smartwatches, and tablets. In a teaser, Samsung's head of mobile experience, TM Roh, highlights the focus on making the Galaxy Z Fold 5 and Flip 5 thinner. Roh discusses Samsung's design approach and the engineering challenges of creating foldable devices. While specific details are not provided, small improvements in thinness and weight are expected, possibly related to the hinge design. The unveiling of thinner foldable devices is anticipated at the Unpacked event.
Samsung has announced that it will unveil its latest generation of foldable devices, including the Galaxy Z Fold and Galaxy Z Flip, during its Unpacked event on July 26th. The event will be livestreamed from Seoul, South Korea, and pre-release leaks suggest that the devices will feature a refined hinge mechanism and a larger front-facing cover display. Samsung is offering a $50 reservation credit for those who pre-order the devices sight unseen.
Samsung has announced that its next Unpacked event will take place on July 26th, where it is expected to unveil its flip-style foldable phone, likely the Galaxy Z Flip 5, as well as the anticipated Galaxy Z Fold 5, Galaxy Watch 6, and Galaxy Tablets. The promotional image suggests a lower-profile hinge and a phone that closes flat, but does not reveal the cover screen. With competition from Google and Motorola, Samsung is emphasizing the importance of the foldable category by hosting the event in Seoul. Preorder reservations are available, offering a $50 credit.
Samsung may hold a separate Unpacked event for North America in August, following the initial event in Korea at the end of July. The reason for this is unknown, and it's still just a rumor at this point. The July event is expected to unveil several new devices, including the Galaxy Z Fold5 and Galaxy Z Flip5.