Jeremy Allen White, known for his role in "The Bear," has been announced as the new face of Calvin Klein's underwear line for their spring 2024 campaign. The campaign includes a series of stills and videos shot by Mert Alas, showcasing White in black and white briefs against a New York City backdrop. The article also revisits Calvin Klein's history of provocative and sometimes controversial campaigns, highlighting past models such as Brooke Shields, Mark Wahlberg, Kate Moss, and more recently, Michael B. Jordan. White's new role continues the brand's legacy of featuring high-profile celebrities in their marketing.
Jeremy Allen White, known for his roles in "The Bear" and "The Iron Claw," is showcasing Calvin Klein's latest underwear collection in their spring 2024 campaign. The new collection features innovative fabrics like "Micro Mesh," "Intense Power," and "Micro Stretch," designed for comfort, cooling, and a perfect fit. White's debut in this campaign marks his rising status in the industry, while Calvin Klein continues to set the standard in the underwear market.
Jeremy Allen White, known for his role in "The Bear," is featured in Calvin Klein's steamy new underwear campaign for Spring 2024. Photographed by Mert Alas in New York, the campaign aims to highlight White's connection to the city and the refreshed classic designs of the brand's underwear collection. White, who recently starred in "The Iron Claw," had to bulk up for the role, gaining 40 pounds of muscle, and credits the experience for his newfound confidence in such revealing shoots. The actor is also preparing to return to work on the third season of his hit FX series "The Bear," with production starting in late February or early March.
