TKO Sees $30M Loss on White House UFC Event, Eyes Long-Term Viewership Gains
TKO Group Holdings expects the UFC event at the White House on June 14 to cost up to $60 million and anticipates about a $30 million loss, framing it as a long-term investment to grow viewership and subscribers on Paramount+. The company plans to offset roughly half the spend with corporate partnerships and other B2B monetization around the event, even as no fights are yet announced.