The article criticizes Microsoft's confusing rebranding efforts, especially around the Microsoft 365 Copilot app and its misleading naming, and compares these to worse branding blunders by companies like Twitter and Netflix, emphasizing that poor branding can significantly impact business success.
Russia claims to have downed three Ukrainian drones attempting to attack Moscow, while Ukrainian President Zelensky warns that the war is gradually returning to Russian territory. Former President Trump's employee is scheduled to be arraigned for deleting security footage, and Trump's team is creating a legal defense fund to offset mounting legal fees. The Biden administration launches a beta website for its new income-driven student loan repayment plan. China braces for a potential hurricane-level storm after being hit by Typhoon Doksuri, causing evacuations and concerns about flooding. Twitter faces a complaint for installing a flashing "X" sign without a permit, and the company reinstates Kanye West's account.