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Twentynine Palms

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business2 years ago

Jared Leto's Lifestyle Brand Twentynine Palms: Contract Breach and Mismanagement

Sales have ceased and the website is no longer operational for Jared Leto's celebrity skincare brand, Twentynine Palms, less than a year after its high-profile launch. Leto severed ties with the brand months ago due to claims of breach of contract and mismanagement. The brand's co-founder and CEO, Jonathan Keren, also left shortly after the launch. Leto's representative confirmed the termination of his relationship with the parent company, Maapilim Ltd. Despite the brand's apparent demise, Twentynine Palms products can still be found on other platforms such as Fred Segal and Goop.