Giorgio Galli has transformed Timex from a mass-market brand into a more aspirational and 'cool' label by launching the higher-end Atelier line, emphasizing quality, craftsmanship, and a new sense of luxury while maintaining the brand's democratic ethos and heritage.
The article highlights 17 new watch releases from brands like Omega, Timex, Unimatic, and others, showcasing innovations and designs across luxury, vintage-inspired, and durable diving watches, reflecting the industry's continuous evolution and creativity.
In 1992, Timex introduced the Indiglo technology, a push-button system that illuminated small displays with a soothing sea-green glow, revolutionizing portable electronics. Despite its stiff buttons, Indiglo's low power consumption and otherworldly glow made it a hit, leading to its licensing to other companies. While screens with LED lighting and self-lit OLED pixels are now common, Indiglo remains a standard feature on watches, showcasing its enduring impact on technology.
Timex introduces the Marlin Jet, a new watch inspired by 1960s design with a modern twist, featuring a domed Hesalite crystal extending to the entire bezel, a 24-hour subdial, and an exhibition window on the caseback, available exclusively online for $289.
Timex kicks off 2024 with the new Marlin Jet Automatic, a retro-futuristic take on the classic Marlin model, featuring a '60s-inspired design with a domed crystal, sleek silver-toned dial, and a 38mm stainless steel case housing a Japanese Miyota automatic movement, all for under $300. The watch strikes a balance between space-age touches and minimalist design, making it a compelling and wearable option for a wide range of consumers.
Timex introduces the Giorgio Galli S2 Automatic, the brand's first Swiss-made watch in over 40 years. Designed by Timex's Creative Director, the S2 features a Swiss Sellita SW200-1 movement and a distinct style with a stainless-steel "skeleton" case, titanium mid-case, onyx-black dial, and rubber strap. Priced at $975, the S2 aims to compete with brands like Hamilton and Baltic, showcasing Timex's boldness and design prowess.
Former Hodinkee Editor Cara Barrett has collaborated with Timex to create a vintage-inspired watch, the Timex x Cara Barrett Edition V1. The watch features a baby blue dial with silver-toned Breguet numerals and slim sword hands, housed in a 36mm stainless steel case with a cabochon-style crown. The watch is powered by a hand-wound mechanical movement with a power reserve of 40 hours. The unisex watch is versatile and easy-wearing, with an adjustable Perfect Fit Expansion bracelet. The watch is priced at $249 and is available immediately.