Beyoncé's Cécred: Hair-Care Line, Western Glam, and Generous Fund
Beyoncé has launched her own hair-care line, Cécred, with a team including her longtime hairstylist and a trichologist. The brand offers eight products made with bioactive keratin ferment and ingredients like shea butter and rose, aiming to restore shine and strength to all hair types. The line includes a two-step rice-and-rose-protein ritual inspired by ancient traditions. Beyoncé's goal is to prioritize the needs of textured hair while creating a solution for all hair types, and the products are now available on cecred.com.