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While "Pushpa 2" is a success in its Hindi version, the Telugu version faces financial challenges, having collected only 50-60% of its revenue target by the end of the first week. Distributors need the film to perform well over the weekend to avoid losses, as current collections are insufficient for profitability.
Allu Arjun's 'Pushpa 2: The Rule' experienced a significant box office drop in North America after a strong opening weekend, particularly in its Telugu version. The film needs to collect over $4 million more to break even, with the Hindi version performing better than the Telugu one. In response to the decline, U.S. distributors have lowered ticket prices to standard rates, hoping to boost sales. The film's future success in reaching its $15 million break-even point depends heavily on its performance in the upcoming weekend.
Pushpa 2's box office performance in North America has seen a significant decline after a strong opening weekend, particularly in its Telugu version. By Monday, the Telugu version's earnings dropped sharply to $126K, while the Hindi version performed better with $349K. This trend continued on Tuesday, with the Telugu version earning only $89K compared to the Hindi version's $317K. The film's total North American earnings are projected to settle around $16–$17 million, falling short of the anticipated $20–25 million mark.
The Manchu family feud has escalated with both Mohan Babu and Manchu Manoj filing complaints against each other, citing life threats. Manoj addressed the media, emphasizing that his fight is for self-respect, not property, and criticized the police for bias. Discussions are ongoing to resolve the issue, with Manchu Vishnu returning from Dubai to mediate. Mohan Babu downplayed the situation, stating that family disputes are common and will be resolved internally.
The team behind 'Pushpa 2', including director Sukumar and star Allu Arjun, is experiencing intense anticipation as the film premieres, with its success potentially elevating the Telugu film industry post-Baahubali 2. The initial audience reactions from paid and U.S. premieres will be crucial in determining the film's impact and future success.
The release of 'Pushpa 2' has sparked controversy due to unprecedented ticket price hikes approved by the Telangana government, leading to social media calls for a boycott. Critics argue that the film's lack of significant graphics or sets doesn't justify the high prices, while supporters point out that sold-out shows indicate strong demand. The situation highlights a broader debate on pricing strategies for big-budget films and the pride of Telugu cinema's growing global recognition.
Prabhas's film "Salaar" is currently the third highest-grossing Telugu film in the USA, with a collection of $8.65 million. The film is aiming to reach the $9 million milestone at the US box office but requires an additional $350K to achieve this goal. Despite a slowdown in earnings, achieving this milestone would be significant for fans, although it would not change the film's ranking among the top Telugu grossers in the USA, where it trails behind "Baahubali 2" and "RRR."
"Salaar," featuring Prabhas, is proving to be a box office success, particularly in the Telugu language, and is maintaining a steady performance in Hindi as well. The film is doing well in its second weekend across Telugu states, North America, and North India, even as it competes with new releases. It has the potential to reach a $9 million gross in North America and has benefited from the decline of "Dunki" in North Indian single screens.