"Rose Bowl's Role in Expanding College Football Playoff"
The article discusses the history and evolution of college football's postseason, specifically focusing on the role of the Rose Bowl and the creation of the Bowl Championship Series (BCS) and College Football Playoff (CFP). The article highlights the financial motivations behind the creation of these systems and the desire to keep postseason revenue within the power conferences. It also explores the challenges faced in convincing the Rose Bowl to participate in the new system and the eventual success of the BCS and CFP in reshaping college football's postseason landscape.