Choice Hotels Launches Aggressive $8 Billion Takeover Bid for Wyndham
Choice Hotels has launched a hostile bid for Wyndham Hotels & Resorts after its previous $7.8 billion offer was repeatedly rejected. Choice Hotels, the owner of brands like Comfort Inn and Radisson's Americas operation, plans to appeal directly to Wyndham shareholders. The budget hotel segment is seen as the future of the industry, and a Choice-Wyndham merger would create a strong low-cost competitor against Marriott, Hilton, and IHG. The outcome remains uncertain as Wyndham's leadership has expressed concerns and will carefully review and evaluate the offer.