"Square Enix President Commits to Aggressive AI Integration and Technological Innovation"
Square Enix's new president, Takashi Kiryu, has announced an aggressive approach to integrating AI into the company's game development and publishing processes. In his New Year's Letter, Kiryu outlined initiatives to enhance development productivity and marketing sophistication, with long-term goals of creating new forms of content using cutting-edge technologies. He highlighted the potential of generative AI to revolutionize content creation and the development process itself. This follows the company's previous commitment to blockchain technology and parallels Xbox's investment in AI for dialogue and narrative tools to streamline game development tasks like localization and testing.