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Subscription Price Increase

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YouTube TV raises subscription price by 13% due to content costs.
business2 years ago

YouTube TV raises subscription price by 13% due to content costs.

Google has announced an $8 monthly price hike on its YouTube TV base plan subscription, making it $72.99 a month, up from $64.99. The change applies immediately for new subscribers and will impact existing subscribers in about a month. Google said it chose to do so "as content costs have risen, and we continue to invest in the quality" of YouTube TV. The NFL announced in December its "Sunday Ticket" subscription service would move exclusively to YouTube TV and YouTube Primetime Channels beginning in the 2023 season for fans in the U.S.