Intermissions: The Cinemas' Comeback Solution
Cinemas, trying to attract audiences back to theaters during the streaming boom, have faced challenges with the increasing length of films. Some theaters attempted to add intermissions to accommodate longer movies like Martin Scorsese's Killers of the Flower Moon, but were met with resistance from distributors like Paramount. However, there is evidence that intermissions could boost attendance and concession sales. Cinemas are still navigating the post-pandemic landscape and trying to find ways to appeal to audiences, especially older adults who have been slower to return to theaters.