Michaels Revives Sewing, Knitting, and Party Shops Amid Market Shifts
Michaels is reviving the Joann brand by introducing a 'Knit & Sew Shop' format in its stores, leveraging Joann's popularity and its own acquisition of Big Twist yarn, and expanding its offerings with new concepts like 'The Party Shop at Michaels' to capture market share after the collapse of Joann and Party City.