Cracker Barrel Halts Restaurant Renovations Amid Logo Controversy
Cracker Barrel has suspended its restaurant renovations following a negative public reaction to its new minimalist logo, which led to a decline in its stock price. The company initially tested a simplified design at a few locations but reverted to its original logo after backlash, especially from conservative groups and influencers. The chain is also pausing its broader transformation plan, which includes menu updates, and is reaffirming its commitment to its traditional Americana style.
