"Exploring the Future of On-the-Go Drinkware Beyond the Stanley Cup Craze"
The Stanley cup, a popular insulated water bottle among millennials and Gen Z, has reached its peak popularity, especially after being a top Christmas gift for teens. Trend analyst Casey Lewis, after reviewing TikTok "haul" videos, suggests that the trend may be declining as younger kids have started to adopt it, which typically signals a move away from the trend by older demographics. The next trendy item is uncertain, but the Owala water bottle has been mentioned as a potential successor, although the trend may shift away from water bottles altogether.