"Harry Styles' Investment in S.S. Daley: A Fashion Game Changer"
British designer Steven Stokey-Daley, recipient of the LVMH Prize for Young Designers, announced that Harry Styles is acquiring a minority stake in his brand, S.S. Daley, with a focus on brand longevity and scaling the business. The investment aims to build the brand's direct-to-consumer business and pursue sustainable expansion. Stokey-Daley's gender-fluid designs have garnered attention, appealing to a Gen Z sensibility and a growing female customer base. Styles' investment aligns with a trend of celebrities becoming brand shareholders in the fashion industry.