Sprinkles Cupcakes: Rise of a Beverly Hills Boom, Now an Abrupt Shutdown
Sprinkles Cupcakes grew from Candace Nelson’s home bakery to a nationwide brand with signature 24‑hour cupcake ATMs and dozens of shops, but after Nelson’s 2012 exit and a private-equity takeover, the company abruptly closed all company‑owned locations by Dec. 31, 2025, leaving employees jobless and highlighting the risks of brick‑and‑mortar bakeries amid rising costs and shifting consumer tastes, despite diversification efforts like DTC sales and a new franchise program.
