"Las Vegas: From Sin City to Super Bowl Host and America's Top Sports Town"
The relationship between the NFL and Las Vegas has evolved significantly over the past two decades, from the NFL's refusal to air a Las Vegas ad during the Super Bowl to the upcoming Super Bowl LVIII at Allegiant Stadium, home of the Las Vegas Raiders. The city's transformation from a gambling town to a sports destination reflects a shift in America's attitude toward gambling, with the NFL now accepting sports betting through official partnerships with Caesars Entertainment, DraftKings, and FanDuel. The iconic "What happens here, stays here" campaign has been updated to "What happens here, only happens here," and the NFL and Las Vegas are now partners, with the city embracing the Super Bowl and the NFL encouraging "excessive celebration."