The Truth About Ben Affleck's 'Air' and Michael Jordan's Nike Legacy.
Ben Affleck's new movie "Air" about Nike signing Michael Jordan to a sneaker contract gets a lot wrong about the history of sports marketing, particularly the role of Sonny Vaccaro, who is portrayed inaccurately. The movie also takes liberties with the depiction of Jordan's agent, David Falk. However, the movie does depict Phil Knight, the founder of Nike, as only tangentially involved in the process of signing and marketing Jordan. The movie attempts to extend its reach as a breezy underdog business pic and tries to be a story about the unsung, underpaid grinders who actually made the business that their boss reaped the rewards of.
