Tag

Socialmediacraze

All articles tagged with #socialmediacraze

businessconsumer-trends2 years ago

"Stanley Cup Mania: Limited-Edition Starbucks Tumblers Ignite Shopping Frenzy and Resale Rush"

The release of a limited edition pink Stanley cup by Starbucks has led to chaos at Target stores, with customers lining up overnight and incidents of violence reported. The cup, priced at $49.95, is being resold for up to $299.99 on eBay. This is the third Starbucks x Stanley collaboration, and the cup's popularity has surged due to strategic marketing towards women and the Instagram generation, transforming it into a fashion statement. Despite the frenzy, Starbucks has confirmed that the cup will not be restocked, further fueling the demand.