The Decline of Cereal: Americans Shift Away from Breakfast Staple
Kellogg is splitting into two parts, with the company spinning off its North America cereal division into a new company named WK Kellogg, while focusing on the more attractive snacking segment under the renamed company Kellanova. Executives from Kellogg and Post expect the cereal industry to continue its gradual decline, with sales ranging from flat to down by a low single-digit percentage per year. This move reflects the changing consumer preferences away from traditional breakfast cereals and towards healthier options, marking a paradigm shift in the breakfast food industry.