"ROXi: The Ultimate Music and Karaoke Experience for Your TV"
ROXi, a new streaming service backed by celebrities like Simon Cowell and Sheryl Crow, is set to launch with a vast library of 100 million music videos, interactive elements, games, and karaoke, available on various smart TV platforms and offering a free, ad-supported tier as well as a premium tier for $8.99 a month. The service aims to provide a unique user experience for music on TV, featuring curated channels from celebrity stakeholders and integrating with smart TV search functions, with a focus on enhancing the visual experience of music through music videos and interactive elements.