Hilton Secures Small Luxury Hotels of the World Partnership, Stock Rises
Hilton has secured an exclusive partnership with Small Luxury Hotels of the World, a network of 560 independent luxury hotels, dealing a blow to Hyatt, which previously held the partnership. This move enhances Hilton's luxury network and allows Hilton Honors members to book stays at participating SLH properties and earn and redeem points. Meanwhile, Hyatt plans to leverage the Mr & Mrs Smith booking platform to provide options for World of Hyatt members in the luxury hotel space. Hilton's push into the luxury and lifestyle sector includes considerations for acquiring Graduate Hotels and NoMad Hotels, indicating a strategic focus on expanding its presence in the luxury hotel market.