
TikTok Restructures US Operations Amid Layoffs and Strategic Shifts
TikTok initially hired heavily from Amazon to launch its US e-commerce platform Shop, mimicking Amazon's strategies and hiring many former Amazon employees. However, after facing challenges and underperformance, TikTok shifted its focus back to its Chinese roots, restructuring its leadership and operations to align more with Douyin's successful model, moving away from its initial Amazon-inspired approach in the US.

