"Starbucks Leads the Way with Early Pumpkin Spice Latte Return, Kicking Off Fall Season"
Originally Published 2 years ago — by Forbes
Starbucks is bringing back its Pumpkin Spice Latte on Thursday, marking its 20th year in existence. Despite fall being a month away and record-breaking temperatures, the popular drink's return comes earlier than ever. Dunkin' Donuts released its pumpkin spice drinks and bakery treats on August 16. The Pumpkin Spice Latte helped create a $500 million industry, and Starbucks Reserve locations will offer specialty fall beverages. The PSL's success can be attributed to social media, and pumpkin spice became a phenomenon after Starbucks introduced the drink. Starbucks estimated selling over 424 million Pumpkin Spice Lattes in the U.S. alone since its launch.