Google's AI Search: Boost or Threat to Website Traffic?
Google denies that AI search features are significantly reducing website traffic, claiming overall organic click volume remains stable and that user trends are shifting towards other content types like forums and videos. Despite increased AI-driven responses, Google suggests that the quality of clicks has improved and views AI as an opportunity for publishers, though some studies indicate a decline in traffic to news sites. The company emphasizes that search was already declining before AI, and it is now focusing on enhancing click quality and alternative monetization methods for publishers.