Tesla's Cybertruck: A Game-Changing Tech Marvel or a Costly Disappointment?
Tesla CEO Elon Musk may adopt a strategy similar to Ferrari by initially limiting the supply of the Cybertruck to create scarcity value and maintain high prices. Wall Street analysts predict limited supply in 2024 and 2025, with estimates ranging from 108,000 to 230,000 Cybertrucks sold during that period. Despite over 1 million reservations, concerns about manufacturing challenges and the divisive design may impact demand. By following a limited series production approach, Tesla could focus on more profitable products while managing uncertainty and potentially driving up demand for the Cybertruck.