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Salestricks

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consumer-advice1 year ago

Car Expert Warns Against Common Dealership Tactics to Avoid

A former car sales worker reveals a tactic used by salespeople to manipulate buyers into spending more, known as the "ABC" strategy: Acknowledge, Bridge, Control. This involves acknowledging a customer's question, then redirecting the conversation to avoid giving a direct answer, thus controlling the dialogue. The TikToker suggests countering this by using the same technique back on the salesperson. Some salespeople dispute the claim, arguing that post-COVID sales practices have changed and emphasize building genuine relationships.