Apple's iPhone 15 Sales and Prices Set to Soar, Says Analyst.
Wedbush analyst Dan Ives predicts that Apple's iPhone 15 will trigger a monster sales cycle, with around 250 million aging iPhones yet to be upgraded. He believes that Apple will raise prices and command an average sale price of around $925, which is $100 higher than the average sales price Apple has commanded for new iPhones over the past 18 months. Ives also predicts growth of Apple's services business, which he believes will approach $100 billion compared to the roughly $50 billion it had in 2020. All of this has led Ives to predict that Apple's share prices will break more records, with a price target of $220/share.