Tag

Revenue Milestone

All articles tagged with #revenue milestone

business2 years ago

Nike's Revenue Milestone Fails to Impress Investors

Nike has achieved a significant milestone by surpassing $50 billion in annual sales for the first time, reporting a record $51.2 billion in its 2023 fiscal year. However, investors were disappointed as the company's fourth-quarter net income of $1.03 billion fell short of analysts' expectations and was lower than the previous year. Profit margins also declined, and total overhead increased. Despite this, Nike's CEO remains confident in the company's strategy, highlighting the growth of digital sales, which now account for 26% of total sales. Nike's decision to cut ties with certain retailers two years ago has been partially reversed, as the company recognizes the importance of brick-and-mortar stores in reaching customers.