Taylor Swift's Stylish Secrets: From Red Teddy Coats to Affordable Lookalikes
Taylor Swift's red teddy coat, which she wore to a Chiefs game, caused a surge in online searches for similar coats. According to a Google Trends analysis by Boohoo, searches for "red coat" increased by 407 percent, while searches for "red teddy coat" saw a staggering 3,000 percent increase. This phenomenon, dubbed the "Taylor Swift effect," has led to a demand for affordable alternatives to recreate her look.