Netflix Expands into Gaming with Ready Player Me Acquisition
Netflix has acquired Estonia-based gaming startup Ready Player Me, which develops technology for creating cross-platform gaming avatars, as part of its broader push into gaming. The deal involves integrating Ready Player Me's team and technology into Netflix, with plans to expand avatar use across its gaming offerings, although specific titles and timelines remain unclear. The acquisition will lead to the closure of Ready Player Me's services in 2026, and Netflix continues to explore various gaming strategies, including a recent proposed buyout of Warner Bros. Discovery.