Town profits from China's luxury durian craze
The town of Raub in Malaysia is experiencing economic growth due to China's increasing demand for durians, especially the premium Musang King variety, which has become a symbol of luxury and status in China. This surge in demand has revitalized durian farming in the region, making it a key player in the global durian market, despite challenges such as food safety concerns and competition from emerging suppliers like Hainan, China.