"Google Emphasizes 'Openness' as Crucial Local Ranking Factor for Businesses"
Google has confirmed that the openness of business hours is now a stronger ranking signal for local search. After the November 2023 core update, businesses that appear as closed have become significantly less visible in local search results. However, Google advises against falsely listing 24/7 operating hours to manipulate rankings, as this could lead to a poor user experience and potential suspension. It is recommended that businesses keep their operational hours up-to-date on Google Business Profiles to improve visibility and attract more customers.