The Impact of the Writers Strike on Late-Night TV and Marketers.
The ongoing Writers Guild strike has left Hollywood movie marketers without access to late night shows, one of their most important publicity assets. Late night shows like SNL, The Tonight Show, and Jimmy Kimmel Live! have gone dark, leaving studios scrambling to revamp their publicity campaigns for upcoming summer blockbusters like Fast X and The Little Mermaid. While morning network news programs and daytime talk shows are being utilized, some marketers believe the loss of late night is unfortunate and hope the strike will end soon.