All articles tagged with #publicists
Tilly Norwood, an AI-generated actress, has sparked debate in Hollywood with some publicists open to representing AI talent, while others dismiss the idea, highlighting the evolving role of AI in entertainment and the importance of human imperfection in authentic performances.
British actors union Equity is set to update its strike guidance for publicists amid confusion over how stars should handle their promotional duties during the ongoing SAG-AFTRA strike. Publicists have expressed uncertainty about preparing for press campaigns, leading to panic and confusion. Equity encourages publicists to check their clients' contracts and fulfill their contractual duties accordingly. While actors on a SAG-AFTRA deal may be forbidden from doing promotional work, those on an Equity agreement are not on strike and should continue with their contractual obligations. The union advises members to seek specific advice if they are concerned about undermining the strike by going "above and beyond" their contractual duties.
Publicists in Hollywood were briefed by SAG-AFTRA about the possibility of a strike, with actors being discouraged from attending events like Comic-Con and press junkets. If the strike occurs, actors would not be able to participate in film premieres, press junkets, shoots, and social media promotions. The current contract for actors and producers expires on July 12, and negotiations for better work contracts are ongoing. SAG-AFTRA members have requested a residual system based on viewership data, which streamers keep confidential.
SAG-AFTRA leadership held a conference call with top Hollywood publicity agencies to prepare them for a potential strike, briefing them on protocols and how talent can support the union. The current contract between actors and producers is set to expire on July 12, and negotiations have been tense. Publicists are concerned about the impact on promoting summer blockbusters, and industry insiders believe reaching a deal by the deadline is unlikely.