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Promotional Stunt

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entertainment1 year ago

"Beyoncé Ads Spark Controversy at NYC Museums"

Promotional materials for Beyoncé's new country album were projected onto the exteriors of several NYC museums, including the Guggenheim and Whitney, without their authorization. While the Guggenheim denied involvement, Beyoncé shared the GPS coordinates of the museum on her Instagram. The stunt has sparked mixed reactions from fans and the museums, with some feeling it was inappropriate to project ads onto cultural institutions. This isn't the first time Beyoncé has used a cultural institution for promotion, as she previously filmed a music video at the Louvre in Paris.