Fantastic Four's $170M Promo Boost Aims for $200M U.S. Box Office
The promotional campaign for Disney/Marvel's 'Fantastic Four: First Steps' has reached $170 million in media value, making it one of the biggest in recent MCU history, with extensive partnerships including Little Caesars, Zillow, and Pop-Tarts, contributing to the film's strong box office performance, projected to reach $200 million in the U.S. during its second weekend.