"Target's Potential Paid Membership Program: A Costco or Amazon Prime Competitor?"
Originally Published 1 year ago — by Daily Mail
Target is considering launching a paid membership program, internally titled Project Trident, similar to Amazon Prime and Walmart Plus, offering free shipping and extra discounts. The program could cost around $10 to $15 per month and is expected to launch this year. Target will be competing with established programs like Amazon Prime and Walmart Plus, which offer free deliveries and additional deals. The retailer already has a free loyalty program called Target Circle and may integrate its grocery-delivery business, Shipt, into Project Trident.