"Project Pabst Revives Portland Music Festival with 2024 Lineup Announcement"
Project Pabst, a music festival sponsored by Pabst Blue Ribbon, is making a comeback in Portland after a seven-year hiatus. The festival, scheduled for July 27-28 at Tom McCall Waterfront Park, will feature a lineup of indie rock and hip hop acts, including Billy Idol, Big Thief, T-Pain, and more. The decision to revive the festival was driven by a desire to reconnect with the city that played a significant role in the beer brand's resurgence. The event is seen as a marketing play for Pabst, but also aims to bring goodwill to the city.