"Disney's Loki Sparks Controversy with AI Use, Season 3 Promises More Stories"
Disney's Loki promotional poster has sparked controversy as it is believed to have been partially created using generative AI. Professional designers have expressed concerns about AI image generators being trained on their work without consent and potentially replacing human artists. The background image on the poster appears to have been sourced from a stock image on Shutterstock, which some AI image checkers have flagged as AI-generated. The use of AI-generated content in the creative industry raises ethical questions and threatens the livelihood of artists. Platforms like Shutterstock, Adobe, and Getty are promoting AI-generated content, but it remains unclear if they effectively moderate submissions that violate contributor rules. Disney has not responded to requests for clarification on the use of AI in the promotional art.