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Prime Video Ultra

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Prime Video 4K now gated behind a pricier Ultra tier
entertainment3 hours ago

Prime Video 4K now gated behind a pricier Ultra tier

Amazon is raising Prime Video prices in the US by moving 4K UHD streaming behind a new Prime Video Ultra tier, priced at $5/month (up from $3), starting April 10. The Ultra plan also increases downloads from 25 to 100 and allows up to five concurrent streams (vs. three). Standard Prime members will no longer get UHD content, and Dolby Vision is available on Ultra while Dolby Atmos remains exclusive to the $5 tier; this price move mirrors recent hikes at other streamers.

Amazon Rebrands Ad-Free Prime Video as Prime Video Ultra With Price Rise
business4 hours ago

Amazon Rebrands Ad-Free Prime Video as Prime Video Ultra With Price Rise

Amazon says its ad-free Prime Video tier will be renamed Prime Video Ultra and its price will rise from $2.99 to $4.99 per month starting April 10. Ultra adds 4K/UHD streaming, allows five concurrent streams (up from three), and supports up to 100 downloads (from 25). The standard Prime Video plan will also increase downloads to 50 and concurrent streams to four. Prime Video remains part of Amazon Prime (and standalone is $14.99/month). The move underscores ongoing monetization of streaming services, with Prime Video expanding features like NBA games in recent seasons.