Apple's iPhone 15 Pro Max periscope lens supplier to provide at cost pricing.
Apple is reportedly paying supplier Largan just $4 for the iPhone 15 Pro Max periscope lens, which allows for greater optical zoom. This price leaves Largan with little profit margin. The periscope lens is expected to be exclusive to the iPhone 15 Pro Max, and there are conflicting reports about whether it will be included in the smaller iPhone 16 Pro next year. Apple has a history of splitting orders between Largan and Genius to achieve competitive pricing.