"Microsoft's Persistent Bing Popup Ads Annoy Chrome Users on Windows"
Microsoft is once again displaying popup desktop ads to Google Chrome users on Windows 10 and 11, promoting Bing and its GPT-4 Bing Chat platform. Some users initially mistook the pixelated ads for malware due to their quality. Microsoft confirmed that the ads are legitimate and are a one-time notification, offering users the choice to set Bing as their default search engine on Chrome. Clicking "Yes" installs the "Microsoft Bing Search for Chrome" extension, which changes the default search to Bing and displays a message asking users not to change it back. This move is part of the ongoing competition between Microsoft and Google in the browser and search engine wars.