KISS Sells Music Catalog and Brand to Pophouse for $300 Million
Kiss has sold the rights to their music catalog, including their iconic personas and makeup, to Pophouse, the Swedish company behind the ABBA Voyage hologram show, for a reported sum of over $300 million. As part of the deal, Pophouse will create digital avatars of the band, allowing them to live on as holograms starting in 2027. The partnership aims to bring the full Kiss experience to both existing and new fans for years to come, with plans for avatar shows, a biopic, and a Kiss-themed experience. Pophouse is still exploring how to best utilize the avatars, which are larger-than-life versions of the band members in full regalia, and has also acquired the rights to Cyndi Lauper's music catalog.