Design Your Own Funko Pop Figurine at the New Store
Funko, the popular maker of Pop figurines, is now offering a new feature called Pop! Yourself, which allows customers to design a Pop figure in their own image. The online customization tool lets users choose their skin tone, hairstyle, clothes, accessories, and even add a pet. Each figurine costs $30 and will be shipped to the customer. Funko plans to expand the options for Pop! Yourself creators, including sports logos and cosplay costumes. The company hopes this direct-to-consumer initiative, along with other cost reduction measures, will help it rebound in 2024.