Pokémon Launches 30th Anniversary Year With Super Bowl Ad and Global Merch Blitz
The Pokémon Company International unveiled a yearlong 30th anniversary celebration kicking off with a Super Bowl LX commercial airing February 8, 2026, alongside widespread 30th-themed merchandise drops, new Pokémon Trading Card Game collections (including Pokémon Day 2026 and First Partner Illustration Series 1 on March 20), a dedicated Pokémon Center hub, and collaborations with Jazwares and LEGO releasing throughout 2026.