
The Economics of iPhone 15 Pro Max's Periscope Camera Lens
The periscope camera lens exclusive to the iPhone 15 Pro Max will be supplied solely by Largan, according to Apple industry analyst Ming-Chi Kuo. The periscope lens allows for a longer "folded" telephoto setup inside phones, enabling users to zoom in further without any blurriness. Kuo believes both iPhone 16 Pro models in 2024 will use the same or similar periscope lens as the one used in the iPhone 15 Pro Max. However, the average selling price for Largan's shipped periscope camera lenses is around $4, which is notably lower than the market consensus of $4.50 to $5 or higher, meaning Largan cannot profit from the periscope camera lens.
